Unlike a psychologist, a coach has no patient, has clients. If you have a challenge, you want to develop personally and professionally, you face critical decisions or want to deepen self-knowledge, the figure of an expert a coach is most appropriate. When it comes to a pathology, it is best to consult a mental health professional. The coach, unlike a consultant, does not provide solutions or advise, but deepens in the reflection with his client to find his own answers and solutions. The coach neither extrapolates his own professional experience to advise someone more junior, as does a mentor, sharing knowledge and experience.
As in all professions, not all coaches have same quality and professionalism. A good start is to check the training and certification of each coach and the requirement of the clients he works with. In addition, years, level, functional area and industry professional experience, advise choosing a coach or another according to individual needs. Before deciding on a particular coach, after checking the reliability and level of training and experience, it is advisable to have an interview, without compromise, to check for fit and fluidity in the relationship, to provide a good understanding in the process of coaching.
There are many reasons why a person chooses to work with a coach, some of the reasons that we often raise our clients are:
  • Developing leadership skills
  • Facing a professional change: promotion, environment change, expat, etc.
  • Personal and professional development
  • Finding own resources to face a major change in work or in life
  • Skills development
  • Improve self-esteem
  • Deepen self-knowledge
  • Improve relationships with superiors, peers and subordinates
  • Balancing personal and professional life
  • Career change
  • Lack of sense of current job
The International Coach Federation (ICF) is the biggest worldwide association of profesional  (more than 23.000 in 123 countries). Founded 20 years ago, its mission is to promote the highest ethic standards and quality in the coaching profession. ICF gives 3 types of accreditation that require specific training plus a minimum of coaching hours:
  • ACC: for certified coaches with more than 60 coaching hours experience
  • PCC: for certified coaches with more than 500 coaching hours experience
  • MCC: for certified coaches with more than 2,500 coaching hours experience
Our team has a very relevant coaching experience with senior and middle management teams. We have customers from all over the world: Europe, America, Asia and Africa; our experience is global and can easily adapt to any challenge that our client wants to achieve. We have a solid reputation for our rigor, our excellent listening skills and creativity as well as our strong commitment to customers.
These are some of the benefits coaching can bring to organizations. Every organization and every person has different challenges and objectives;  each coaching process will work and develop different skills, but always providing  high value for the individual and the organization.
  • Performance and productivity improvement
  • Greater flexibility and adaptability to change
  • Talent development
  • Creativity development
  • Improving interpersonal leadership: relations and communication
  • Constructive accountability improvement
  • Improving quality of life at work
ICF defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential, which is particularly important in today’s uncertain and complex environment. Coaches honor the client as the expert in his or her life and work and believe every client is creative, resourceful and whole. Standing on this foundation, the coach’s responsibility is to:
  • Discover, clarify, and align with what the client wants to achieve
  • Encourage client self-discovery
  • Elicit client-generated solutions and strategies
  • Hold the client responsible and accountable
This process helps clients dramatically improve their outlook on work and life, while improving their leadership skills and unlocking their potential.
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